None of us would want to start a gambling site, an e-cigarette company, a drone surveillance business… or anything else that is morally questionable, let alone downright bad. No matter how big the market or how high the profit margins might be.
Nor would we want to start another marketplace, e-commerce platform, digital marketing tool, etc. These things are all fine, and many good, respectable businesses are built in these areas. It’s just not what makes us tick.
We have deliberately chosen an area we feel is both important and highly complex - but where we are convinced we can make a difference. We want to use our passion, skills, and experience to create a platform that unites systems and resources in the fight against financial crime.
And finally, we have chosen this area of business because we see an enormous, growing market and a pain point that companies want to get solved.